間違えたここまでだった。

Sub Main()
 Dim RowCnt As Long
 
 With ThisWorkbook.Sheets(1)
  RowCnt = 2
  Do
   If .Cells(RowCnt, 1).Value = "" Then Exit Do
   .Cells(RowCnt, 2).NumberFormatLocal = "@"
   .Cells(RowCnt, 2).Value = GetISBN(.Cells(RowCnt, 1).Value)
   RowCnt = RowCnt + 1
  Loop
 End With
 
 amazonSearch2
 
End Sub