Experts tell us that readers look over your ad, then spend seven seconds deciding whether or not they are interested in buying or learning more. 0003名無しさん@あたっかー2012/05/12(土) 11:57:43.85 格言#2 Adweek誌が言うには、70%の男性は自分が先導者である、20%の男性は自分は追従者であるという。 たった59%の女性は自分は先導者で、36%の女性は追従者であるという。
Says Adweek, 70% of men say they're leaders, 20% say they're followers. Only 59% of women say they're leaders, and 36% say they're followers.
Using local cable TV advertising: Here are two quick tips:
1) Try viewing your spot with the sound off because TV is a visual medium. Many people will mute the commercials but stare at them anyway.
2) Profit from the wisdom of major advertisers. McDonalds insists that either its name, logo or product appear in virtually every frame of a TV commercial. 0005名無しさん@あたっかー2012/05/12(土) 14:22:15.60 格言#4 ゲリラは、今、既存の顧客に売るよりも新しい顧客を作るのに6倍のコストがかかるのを知っているので 彼らは顧客のゲリラの楽しさと顧客の友人を使って、顧客リストとマーケットを増やす力のために何でもします。
Guerrillas know that it now costs six times more to make a sale to a prospect than to an existing customer, so they do everything in their power to increase the size of their customer list, then market with guerrilla gusto to customers and acquaintances of customers. 0006名無しさん@あたっかー2012/05/12(土) 14:48:51.79 格言#5 ゲリラ業者が効果的な見出しや題を書くのを助ける方法の三分の一を紹介します。
Introducing the third of ten tips to help Guerrilla Marketers write more effective headlines and titles.
TEASE readers into reading more. Make a provocative statement that piques their interest and encourages them to read on. Engage their imagination. Or, make an outlandish claim they just have to read to find out how.
"Lose weight without dieting!" "What did Benjamin Franklin know about marketing?" "What does your competitor know that you don't?" "Hire yourself a boss!"
If headlines aren't read, body copy won't be read!